Dear Tiger members and fans,

Recently, I addressed the Club’s Board, players, and all staff about the task facing us to become – once again – an AFL power.

It was a raw and challenging speech, not based on hopes or dreams, but on BELIEF, and what it means to build a competitive football team in the most competitive of competitions, in the most competitive era in our history.

I challenged everybody in the room to take hold of a plan to take the Club back to the top of the AFL table.

It is a plan that is based on true Richmond values – LEADERSHIP, UNITY, and PRIDE – all driven by a RELENTLESS approach to succeed.

We are truly grateful for your consistent and passionate support of our club throughout this disappointing era – but we cannot go on like this!

This is a plan based on the truth of success and on why things go right, and not just another “five-year promise”, or simply more rhetoric. 

We know that we have the support of our members and supporters.

We know that our corporate partners are with us every step of the journey.

Let’s make that journey better than anything we’ve seen before . . .

Together our entire club is motivated by the vision of our future in 2020. It’s a vision of greatness and leadership that we describe as THE POWER and THE GLORY. By 2020 we aspire to have won our 13th Premiership; consistently provide the most exciting and powerful match day experience in the competition; once again have the strongest support base in the nation, and enjoy the strongest emotional connection with our members and fans.

Together as entire club we acknowledge that we have an enormous amount of work to do if we are to realise our vision. Therefore, the next 5 years is about building the capacity or “horsepower” of our organisation to deliver. Our plan feature real goals with real measurements that need to be achieved along the way in order to succeed. These goals relate to our football performance, the strength of our relationship with our members, commercial popularity and financial strength. 

If we could boil the whole plan to its fundamental essence it means that by 2014 we expect to deliver 3-0-75

•    3 finals appearances (including 1 top 4 finish)
•    zero debt
•    75,000 members

This is a plan that aligns the efforts and expectations of everyone associated at the Club.

It is a plan to succeed.
Brendon Gale
Richmond CEO